It is true that facial serums are beauty products that have suddenly appeared in recent years, and have, in fact, increased in popularity to the point that today many people not only know about them, but even use them practically every day. day. And although it is also true that they are characterized by being non-essential or essential products in a beauty regimen (as is the case with necessary products, such as moisturizing creams), they do provide useful qualities, so their inclusion in the regular skin care routine undoubtedly provides unique benefits, as well as very interesting.

Explained in a simple and straightforward way, a facial serum is a light or light product -lighter than moisturizing cream- that contains high concentrations of certain active ingredients. This becomes, in fact, one of its main hallmarks, as well as one of its most outstanding features. Do you mainly know why? Mainly because they are ideal when it comes to addressing specific skin problems, while lightly moisturizing and, even better, reinforcing the action of the moisturizer.

Considering that a serum can be useful for treating symptoms commonly associated with aging (such as fine lines, wrinkles and age spots), scarring, skin sensitivity, excessive sebum production, or even providing natural antioxidant and moisturizing qualities, it is normal for us to wonder why they are not as essential as moisturizing cream. Despite the fact that, at least for the moment, this continues to be the case, many beauty experts  advise integrating a facial serum into our skin care routine.

For this, it is vitally important not only to choose a type of facial serum suitable for our skin type. It is also essential that it is fully capable of dealing with those problems that we want to treat, which can be from wrinkles and fine lines of expression (anti-aging serum), to addressing sun damage and problems associated with photoaging (antioxidant serum). Or, alternatively, simply opt for a useful moisturizing serum to hydrate the skin and reinforce the moisturizing and hydrating qualities of the cream. For this reason, it is essential to always apply the serum after cleansing and toning, but before the moisturizer. This is so when the serum is water-based, since it is characterized by being much lighter and lighter.  However, if the serum is oil-based, then it is best to reverse the order,

When it comes to skin after 40 years of age, it is true that at this time it tends to be more common for most women (and also quite a few men) to start worrying more about skin care, even when previously valued. Now, basically, it takes on even more importance, especially since some of the more visible signs of aging are beginning to appear, such as the first fine lines, some slightly deeper wrinkles, and age spots, which are usually They are caused by exposure to the sun.

Although, at this point, it is normal for us to ask ourselves the following question: which facial serum to choose, especially after 40 years of age? To help you answer it, and also easily, we offer you below a useful guide in which you will discover some of the best facial serums for women of 40 years. Do you dare to discover them with us? Take note.

Nezeni Cosmetics anti-aging facial serum: without a doubt, the most complete (and best of all)

It may surprise you to discover that, on many occasions, we tend to choose some of the different products produced and manufactured by the Spanish laboratory Nezeni Cosmetics  as the first on our lists, but this is mainly due to their composition and effectiveness. In other words, even when we find few ingredients in its formulation, they all comply with the laboratory’s maxim, which is to include few active ingredients, but those that are do so in high concentrations, so that you will never find ingredients or active agents as fillers. (that is, they do not fulfill their function, except to fill the formula itself).

And it is that, as Nezeni Cosmetics believes, “the higher the percentage of active ingredients in a serum, the better for the user, this is the first we have, few ingredients, but all of the highest quality and in very high proportions”.

On this occasion, as it could not be less, we must tell you about its antiage facial serum, an authentic serum with a Botox effect, which provides firmness and elasticity to the skin of the face, forehead and neck, thanks to the fact that it acts directly on the different micro- contractions that occur in the expression areas , so it is extremely useful when it comes to relaxing and reducing not only the amount, but also the extension and depth of the wrinkles that commonly form in these areas.

With regard to the different ingredients that we find in its formulation, it has a concentrate of hyaluronic acid based on vitamin C, stable in the form of a glycoside, thus becoming a true intensive treatment for the epidermis. Among other interesting aspects, it is capable of restoring the skin’s hydration capacity, while redensifying, restoring the splendor that the skin has been losing as we age.

It contains cobiolift, an active ingredient capable of reducing the depth of wrinkles on the face by up to 47 percent, especially those that appear on the forehead and around the eye contour. It consists of a one hundred percent natural sugar, specifically a purified fraction of polysaccharides, which is extracted directly from the quinoa seeds.

It also has a wonderful cocktail of hyaluronic acid, not only of low molecular weight (which provides plumping and anti-aging activity), but also of high molecular weight (with moisturizing, film-forming and protective qualities). Thanks to this, it provides an active endogenous hyaluronic precursor, which stimulates the natural production of hyaluronic acid naturally present in the skin, exerting a global moisturizing and restructuring action.

Stable vitamin C, present in the form of a glycoside, becomes one of the best options when it comes to providing all the qualities of this vitamin, exerting an interesting antioxidant function, so that it is extremely useful to prevent oxidative stress in the skin, and with it, the formation of some of the main signs of aging. In fact, it is an active ingredient recognized for its anti-aging qualities, as well as being useful for lightening the skin (for this reason, it is also known for its qualities against age spots, or sun spots).

Lastly, it also contains propanediol, a natural petroleum-free derivative that is extremely interesting as it is akin to the skin, and Caprylyl Glycol, a moisturizing agent -and skin conditioner- capable of providing moisturizing, emollient and moisturizing qualities;  Moreover, this last active ingredient would help increase the antimicrobial activity of other agents with preservative qualities.

Main advantages of Nezeni Cosmetics anti-aging facial serum:

  • High content of ingredients of natural origin.
  • Contains cobiolift, which has been shown to be able to reduce the depth of wrinkles on the face by up to 47%.
  • It also contains low and high molecular weight hyaluronic acid, with anti-aging, redensifying, hydrating, protective and film-forming qualities.
  • Vitamin C provides natural antioxidant qualities, which is recognized for its anti-aging properties.

SatinNaturel Pure Hyaluronic Acid Face Serum

The SatinNaturel brand is also characterized by launching an interesting series of different cosmetic products on the market, related to skin care, with one hundred percent natural ingredients, and of -in many cases- organic origin, which becomes something extremely useful, almost without a doubt. And, on this occasion, we find a facial serum of pure hyaluronic acid, of organic origin, which stands out for containing a concentration 3 times higher.

Specifically, it contains 3 different types of hyaluronic acid, which undoubtedly makes it an extremely interesting product for women over 40 years of age: it has hyaluronic acid of low, medium and high molecular weight, actively strengthening the skin by instantly plump fine lines and wrinkles, improve overall skin texture, provide a long-term anti-aging effect, and stimulate the body’s own hyaluronic acid production by also containing N-Acetyl-D-glucosamine.

This is very interesting, since both low and medium molecular weight hyaluronic acid, by containing smaller molecules, tend to penetrate the skin more easily, acting more internally, thereby reaching most skin layers. While high molecular weight hyaluronic acts mainly on the most superficial layers.

Another reason why it stands out is that its formulation is based on organic aloe vera, instead of just water, which provides refreshing and moisturizing qualities that are even more enriching. It also contains spirulina algae extract and rose water (both also of organic origin), which additionally strengthen the skin of the face, neck and the delicate area around the eyes. And what is even better: it is not only suitable for women’s skin from 40 years of age, but also for men’s skin.

Thus, used in combination with a moisturizing cream for both day and night skin care, this facial serum acts as a highly effective humectant, therefore ideal for deeply hydrating the skin.

Main advantages of the facial serum with pure hyaluronic acid:

  • It contains pure hyaluronic acid in a concentration up to 3 times higher, which also stands out for being of organic origin.
  • In addition, it contains low, medium and high molecular weight hyaluronic acid, so it acts completely on practically most layers of the skin.
  • It has been formulated based on organic aloe vera, instead of water. Hence, it is even more beneficial when applied to the skin.
  • It also contains organic spirulina algae extract and organic rose water.

Florence Serum with Vitamin C, E and Hyaluronic Acid

We have already talked to you about the Florence brand on some other occasion. And it stands out mainly because in most cases it develops products made solely and exclusively with one hundred percent natural ingredients, and suitable for all those who follow a vegan lifestyle, not only because of its natural ingredients, but also because it has not been tested. in animals, which means that it is perfectly free of any type of animal cruelty.

On this particular occasion we find a serum with vitamin C, which in addition to this well-known nutrient with antioxidant action, also has vitamin E and hyaluronic acid. These three ingredients are combined with each other to work together, thus reinforcing many of its anti- aging, anti-blemish and anti-aging qualities and benefits. In addition, it is useful not only to apply to the skin of the face itself, but it is also suitable for the delicate area around the eyes, so we are faced with a facial serum that is undoubtedly quite complete in this regard.

Its ingredients come from organic farming, and all are of natural origin. It contains a wonderful moisturizing formula enriched with vitamin E, an essential nutrient that, in addition to reducing the harmful action of free radicals (which can negatively influence the appearance of wrinkles and fine lines of expression, which especially includes premature aging), It acts as a moisturizer, so it is an extremely complete natural option.

In the case of vitamin C, as we have already mentioned before, it not only acts as a natural antioxidant, it is also a gentle exfoliant, which means that it helps to renew skin cells, but without causing damage or irritation. In addition, it is capable of lightening the skin, making it an interesting anti-aging ingredient when trying to reduce dark spots. And what’s even better: it helps to refresh sun-damaged skin, which is characterized, in most cases, by being habitually aged and dry. In this way, it is able to reduce your symptoms that commonly give you a tired appearance.

It also contains aloe vera, a refreshing natural ingredient ideal for reducing sun damage.  While hyaluronic acid provides instant hydration thanks to the fact that it attracts the moisture present in the environment, in order to retain it on the skin, and thereby moisturize the different skin layers. What’s more, it contains hyaluronic acid of low and medium molecular weight, so that it is capable of hydrating and moisturizing deeply, in the deepest layers of the skin, while it tends to be absorbed more quickly and deeply. Jojoba oil is ideal because it penetrates deep into the subcutaneous layers of the skin.

In short, we are faced with a very complete facial serum that stimulates the natural production of collagen, essential to enjoy skin that is as soft and smooth as possible. All its ingredients, of natural and organic origin, help reduce fine lines of expression and scars caused by acne on the skin of the face, in addition to reducing wrinkles and moisturizing -thoroughly- both the skin of the face and the back. neck and neckline. In fact, it has been considered one of the best anti-aging serums this year, thanks to its incredible richness in ingredients capable of attenuating some of the main signs of aging.

Main benefits of Florence Vitamin C Serum:

  • It has natural ingredients capable of combating fine lines of expression and wrinkles caused by aging. Helps skin look younger practically from the first day of application.
  • Diminishes spots caused by the sun, while reducing acne scars.
  • It stimulates the production of collagen, ideal for toning the skin and leaving it much smoother.
  • Thanks to its high content of pure hyaluronic acid, it is capable of actively and deeply moisturizing.
  • Due to its high content of natural antioxidants, it helps protect and rejuvenate the skin.
  • While vitamin E accelerates cell regeneration.

And what is even better: 98 percent of its ingredients are natural from organic sources, among which we must highlight the presence of vitamin C, aloe vera, hyaluronic acid (low and medium molecular weight) and virgin jojoba oil.

Serum with vitamin C and hyaluronic acid from Kleem

The Kleem Organics brand has developed a useful facial serum with vitamin C and hyaluronic acid, which has been baptized under the name of Professional Age-Defying Vitamin C Serum, which becomes an intensive option with interesting anti-aging qualities, useful to prevent the appearance of wrinkles and fine lines of expression by providing the skin with useful natural antioxidants to actively regenerate and rejuvenate it.

It is a serum that can be used both in the morning and at night, and is ideal for achieving much younger and healthier skin. It incorporates an innovative formula, known as C-50, which has been clinically tested, and contains the most stable formula of organic vitamin C, an active ingredient that helps you enjoy smoother and younger-looking skin. As far as the concentration of vitamin C is concerned, it reaches 20%.

In addition, the formula is interestingly enriched by containing a higher concentration of hyaluronic acid (which stands out because it is of natural origin, making it perfectly suitable for all those women who follow a vegan lifestyle). Not surprisingly, it contains a concentration of 10% hyaluronic acid, which, together with the high concentration of vitamin C, guarantees almost without a doubt that we are facing a clearly anti-aging serum, useful for reducing wrinkles and dark spots. the skin (according to the brand, with visible results in just 6 weeks).

In short, thanks to its formula, which is rich in vitamin C, vegan hyaluronic acid and other antioxidant ingredients, it is a serum capable of combating the appearance of both lines and expression marks as well as the wrinkles themselves, which leaves skin much softer and more hydrated, with a younger and healthier appearance, thus reducing expression lines, and illuminating the skin to end the symptoms associated with dull complexion and dehydration. And what’s even better: it also helps reduce blackheads and dark circles that usually form under the eyes.

It is a serum suitable for any type of skin. And, in addition, it does not contain alcohol, sulfates or parabens, so it is ideal for all those women who are concerned about the composition of the different products that they use every day in their beauty regimen.

Main advantages of the Kleem vitamin C serum:

  • High content of vitamin C (20% concentration) and hyaluronic acid of vegan origin (10% concentration).
  • Helps reduce wrinkles, marks and fine lines of expression.
  • Diminishes skin blemishes caused by both age and sun damage.
  • Ideal to enjoy softer and younger skin, as well as smoother and brighter, thanks to its content of vitamin C and pure hyaluronic acid.

Beverly Hills Youth Restoring Serum

From the hands of the Beverly Hills brand comes a product highly valued by all those women who have already tried it, and which has been baptized under the name of Youth Restore Miracle Effects Serum & Primer. It consists of a youth-restoring serum (as stated by the manufacturer), with a “miraculous effect”, capable of combating the main signs of aging and acting as an ideal makeup base, since its effect is practically immediate. In fact, it dries between 2 to 4 minutes after its application on the skin of the face.

The truth is that we are facing an extremely interesting facial serum, which was presented at the time in VOGUE magazine, highly valued by most beauty experts. And it’s helpful in minimizing the appearance of pores and evening out skin tone, making it an excellent choice for women with oily skin, or problems related to hyperpigmentation (egg., with age spots and the action of ultraviolet rays).

It contains a perfecting base capable of instantly moisturizing, useful when it comes to enjoying a complexion with a much more uniform and firmer appearance, so, as we have mentioned, it even becomes an interesting option if you use it as a makeup base.

And what active ingredients do we find and distinguish in its formulation? The truth is that it contains a series of powerful ingredients with anti-aging action, such as collagen, licorice root extract, centella asiatica, escin or Argania spinosa. But this is not all: it also contains provitamin B5, known as pantothenic acid, which has come to stand out as an extremely powerful anti-aging ingredient, capable of helping to keep the skin soft, smooth and healthier, by being deeply moisturizing and be helpful in keeping dry skin properly moisturized by absorbing moisture from the air (in effect, in a similar way to hyaluronic acid).

Key Benefits of Beverly Hills Restorative Serum:

  • Youth-restoring serum with “miraculous effect”. Featured in VOGUE magazine.
  • High content of active ingredients, such as provitamin B5, collagen, licorice root extract, centella asiatica, escin or Argania spinosa.
  • Helps keep the skin softer, smoother and healthier, properly hydrated, useful to enjoy a more hydrated skin.
  • Minimizes the appearance of pores while evening out skin tone.
  • Fight the main signs of age.
  • It can act as a makeup base.

Litta Peh BIO Facial Anti-Wrinkle Serum

The Litta Peh brand has developed a striking anti-wrinkle facial serum that mainly stands out for something fundamental: having only one hundred percent natural ingredients, of ecological origin. For example, it contains a total of 7 organic dry oils, which provide interesting regenerating, antioxidant and soothing qualities, useful when it comes to caring for the skin in a simple and, above all, natural way. Not in vain, its formulation is made with 99.98 percent ingredients of natural origin, and with 97.48 percent of the ingredients of organic origin. In addition, it has not been tested on animals and does not contain parabens or ethanolamines, or petroleum derivatives.

Among other interesting aspects, Sacha inchi oil stands out, for example, which is not easy to find in most formulations of many serums, precisely because it is not characterized as a common or habitual ingredient in this sense. However, this does not prevent it from becoming an excellent and interesting natural option, thanks to its healing and regenerating properties, mainly thanks to its very high content of omega 3 fatty acids, so that when applied regularly to the skin It is capable of reinforcing the epidermis in a completely natural way, while providing a rejuvenating, repairing and decongesting action on the skin, while improving elasticity and reducing wrinkles.

It also has jojoba oil, which provides firmness, softness and elasticity, providing shine and antioxidant qualities. Argan oil, thanks to its antibacterial and antiseptic effect, is useful for preventing the formation of uncomfortable comedones, which are characterized by a series of imperfections that commonly appear in different acne processes, while it also calms mild yeasts and irritations caused by hyperpigmentation. Orange essential oil gives this serum an aroma that is as characteristic as it is wonderful, activating the tissues while improving our mood. calendula oilIt provides useful qualities to stimulate and accelerate the healing process so common in acne problems. And vitamin E oil is well known for its antioxidant properties, fighting the effects of pollution on free radicals.

It also has calendula flowers that provide anti-inflammatory qualities, while ginkgo roots provide a complete antioxidant action. To which are added the virtues of the edelweiss  flowers, essential both to recover the natural beauty of the younger skin, and its luminosity.

One of the main advantages of this anti-wrinkle serum is that it is suitable for any skin type, and has a much lighter texture and consistency than an anti-wrinkle cream. In this sense, when integrating it into the skin care routine, the brand recommends applying it daily both at night and in the morning, applying a total of 5 drops of this wonderful serum on clean skin, massaging in the direction upward on both the face and neck, always before using any moisturizing facial cream.

Main advantages of Litta Peh BIO Facial Anti-Wrinkle Serum:

  • Contains a select combination of 7 organic dry oils, including calendula oil, argan oil, jojoba oil, vitamin E oil and sacha inchi oil.
  • Provides antioxidant, inflammatory, rejuvenating, decongestant and restorative qualities.
  • Helps improve the natural elasticity of the skin while reducing wrinkles.
  • Suitable for all skin types.
  • It is ideal when it comes to recovering the luminosity and natural beauty of the skin.
  • Organic treatment both antioxidant and regenerative.
  • 99% ingredients of natural origin and 88% ingredients of organic origin.

Lissome Pure Hyaluronic Acid Face Serum

The Lissome brand has developed a wonderful -and well-valued- facial serum that stands out mainly because it contains pure hyaluronic acid, so it becomes an ideal face serum to be used both from 40 years of age and a few years before, thanks to the fact that it provides a very interesting anti-wrinkle and anti-aging effect, very appropriate for when the first lines of expression begin to form, and particularly the first wrinkles.

According to the brand, it actually provides almost immediate effects on the skin, thanks to its high content of hyaluronic acid, acting against fine lines and wrinkles, as well as age spots and dark circles. In short, after regular and daily use, the skin of both the face and the neck and décolletage will recover immediate hydration, so that the skin will appear much more rested. In short, with this moisturizing serum, the skin will appear not only prettier, but also much more radiant, and with greater elasticity, and can be used both day and night.

Thanks to the different components that we find in its formulation, it contains both short-chain and long-chain hyaluronic acid, acting in depth, while offering intensive hydration to the skin, mainly due to the fact that it contains high-concentration hyaluronic acid.

One of its main advantages is that it is suitable for both men and women. And what is even better, it is perfectly suitable for any type of skin. In addition, it has not been tested on animals and is one hundred percent vegan, so it is suitable even for those who follow a vegan lifestyle, since it does not contain parabens, mineral oils, microplastics or PEG.

Main advantages of Lissome Pure Hyaluronic Acid Facial Serum:

  • High concentration of pure hyaluronic acid, both short chain and long chain.
  • Immediate effects for the skin. It acts quickly on the first wrinkles and also on the first lines of expression.
  • The skin of the face, neck and décolletage manage to recover the hydration lost over the years, while also tending to appear much more rested and less fatigued.
  • Suitable for any type of skin, including not only women’s skin, but also men’s.
  • It has not been tested on animals. In addition, it is suitable for use in vegans. On the other hand, it does not contain parabens, mineral oils, microplastics or PEG.

La Roche Posay Efachar Anti-Aging Serum Face Serum

The prestigious brand La Roche Posay has developed Effaclar Serum Anti-Age that stands out for being a facial serum made by a truly valued manufacturer in the skin care sector.  Not surprisingly, this facial serum is one of the most valued on the market, precisely because of the different qualities and benefits it provides when enjoying its different anti-aging properties.

One of its main characteristics is that it has been formulated with LHA, a molecule that provides a very interesting micro-exfoliation, thanks to the fact that it has an alpha-hydroxy acid capable of accelerating the cell renewal of the skin, helping to reduce lines both expression as the first wrinkles that form in the decade of 30-40 years of age. Not surprisingly, it has an AHA complex based on glycolic acid, which, as we have mentioned, accelerates the natural renewal of the skin.

It also has an extremely remarkable feature: it is suitable -and even suitable- for oily skin, with acne and with problems associated with excessive dilation of the pores, which are usually very damaged by the direct action of other facial serums. However, it is necessary to avoid the eye contour area, although it is perfectly possible to enjoy its main qualities and anti-aging effects almost immediately, because it has an ultra-fluid texture that is quickly absorbed.

The brand advises applying it morning and/or night to the face, either alone or as a complement to daily skin care treatment. In addition, it stands out for being non-comedogenic, so there is no risk that it can cause clogging of the pores, and thus increase the risk of comedo formation. The tolerance of this product has been tested on oily skin, always under dermatological control.

However, certain precautions must be maintained. And it is that by containing an alpha-hydroxy acid, it can increase the sensitivity of the skin under the sun, as well as the appearance of burns, so if we are using it and applying it with some regularity on the skin, it is essential to use solar photoprotection, in addition to limiting sun exposure while the product is being used, including the following week after use. On the other hand, we must take into account something fundamental: it is advisable to avoid its use on sensitive skin.

Main advantages of La Roche Posay Efachar Serum anti-age facial serum:

  • Serum texture characterized by being ultra-fluid and non-greasy. In addition, it stands out for its rapid absorption.
  • It contains an alpha-hydroxy acid based on glycolic acid, which is capable of accelerating the natural renewal of cells.
  • Suitable mainly for oily, acne-prone skin or skin with problems associated with dilated pores.
  • It has no fragrance. It is NOT suitable for sensitive skin.

What facial serum to choose from the age of 40?

Although we have already offered you a compilation with some of the most interesting facial serums to start using from the age of 40, there is no doubt that it is always a good idea to keep in mind what we should look for in a facial serum from the decade of the 40 years, especially if it is the first time that we are going to use it.

It is essential, for example, to look for a facial serum that increases the production of both collagen and elastin, since in the particular case of collagen -for example-, the annual production tends to decrease by around 1 percent from the twenties. The same would happen with elastin. And the truth is that both components are essential when it comes to having skin that is as smooth, elastic and flexible as possible, so they are extremely useful when it comes to reducing the formation of some of the main signs of premature aging.

In short, from this age we need to boost the production of collagen and elastin. And how to get it? With serums that contain natural antioxidants and peptides, which act directly by increasing the natural production of collagen.

We must also take into account that the normal turnover of our skin cells tends to be drastically reduced, becoming slower, especially if we compare it with the cell turnover that our body was capable of producing when we were younger. And what is the result? The skin becomes duller, drier… and the risk of more fine lines and wrinkles forming and appearing increases considerably.

In this sense, facial serums with retinol can be of great help, since it consists of a vitamin A derivative capable of helping to accelerate the cell renewal process by acting as a gentle exfoliant. Mainly due to the additional accumulation of dead skin cells, which our body takes longer to eliminate, the skin becomes less hydrated and loses even more moisture.  The same goes for creamier creams and spices that are especially rich in ceramides, which can help a lot to rehydrate the skin and provide volume.

This is when we also find serums with hyaluronic acid, an active ingredient capable of attracting the moisture present in the environment to the skin, helping to retain as much water as possible, so it is interesting to actively rehydrate the skin, with which the symptoms associated with dry and dehydrated skin are reduced, and it also produces a filling effect of fine lines and wrinkles, which usually form as a result of dull and dry skin.

Serums with exfoliating ingredients can’t be missing from your skin care routine either.  Vitamin C, in addition to being an antioxidant ingredient, also gently exfoliates the skin, as is the case with retinols and peptides. They help to enjoy a brighter skin, so from this age it may be more necessary to exfoliate with some regularity, compared to when we were 20 or 30 years old, mainly because, as we have briefly mentioned in the previous lines, the renewal process of the various skin cells tends to become much slower compared to previous decades.

Moisturizing serums are also extremely useful and interesting. Although it is true that they cannot -and should not- replace moisturizer, they are ideal when it comes to reinforcing the action of moisturizers. And what is even better: they provide a gentle moisturizing effect, so the skin will be even more hydrated and nourished, compared to if we only opt for a simple moisturizer. Not in vain, we must take into account that one of the main differences that we find between a serum and a moisturizing cream is precisely in its composition: while a serum can contain up to a 70% concentration of active ingredients (on this occasion, with moisturizing and moisturizing qualities), in the case of moisturizing creams they hardly reach 5 or 10%.

Finally, although it is true that most facial serums should be used in the night skin care routine, this is not always the case, so the manufacturer may recommend its use and application twice a day, both in the routine of morning skin care, as in the evening.  However, from this age it is much more preferable to use a night facial serum, especially if we had not already integrated it before. These serums are fundamentally characterized by containing a series of very effective anti-aging ingredients, which are not usually found in moisturizers or facial oils.

Therefore, the ideal is to choose a night facial serum with retinol, an active ingredient -by the way- that should only be used at night, since it can cause some sensitivity to the action of ultraviolet rays. Therefore, the serum in question acts actively at night, precisely during the hours of sleep in which the skin tries to recover and renew itself.

How to apply your facial serum from the age of 40?

Don’t forget that when it comes to your skin care routine, it’s essential to follow the correct order. And this means that, in this case, it is essential to start with the lightest and lightest beauty products, and work your way up to the heaviest. Therefore, it is essential to start with the cleanser and finish with the moisturizing cream, which in most cases is characterized precisely by that, for being heavier and more consistent, which helps to seal in the rest of the active ingredients that we have left. applying to the skin throughout the previous steps that have been followed with the beauty regimen.

That said, it’s essential then to start with the deep cleanser, regardless of whether or not you have used makeup. And it is that, throughout the day, the skin has been affected by different environmental elements that can cause annoying symptoms, while the presence of dead cells, dirt and grime tend to accumulate and can clog the pores, with the obvious risk of acne breakouts. Of course, in relation to what type of cleanser to use, you can opt for a cleansing milk (if you have used makeup), or simply micellar water, which is characterized by containing a series of micelles capable of attracting dirt, trapping it and remove it more easily (and, in addition, it does not require any type of rinsing or rinsing).

The cleanser is followed -if you wish- by the facial toner, which becomes a light and light product useful for toning the skin, helping to relax the skin and unclog the pores, reinforcing the action of the cleanser, eliminating fat and debris that They could have left both dirt and grime. For this reason, it is especially useful for those women with oily and acne-prone skin, or in short, for any woman who wants to enjoy an additional cleaning after using makeup or any heavy product, such as could be the case with sunscreen.

And, now like this, after the facial tonic we find the step that interests us: the application of our favorite facial serum. The truth is that, as with the toner, its application is extremely simple. You just have to apply a thin layer of the serum (remember that as it is a product with a high concentration of ingredients, an amount equivalent to the size of a pea will suffice), and massage the product into the skin, gently, until it has been absorbed. completely.

Finally, continue with the cream for the eye contour (if you use it regularly in order to reduce the fine lines and wrinkles that usually form in this area), the moisturizing cream, and finish with any other specific treatment that use to treat or solve some skin problems, such as anti-aging cream.


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